Links Defined|RankFixer

A Note About Links

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What the heck is a Link?

Links are how the internet becomes the web. Links connect one page on a website to another page on that website or to another page on another website. A link from one page on a website to another page on the same website is called an "Internal" link because the pages are both on the same domain or website. A link that points to another website would be an "External" link because it takes the user from the domain or website they are on, to another domain or website.

Why is this important to Search Engines?

How pages are linked internally, gives a clue to the search engines about which pages are important on a site. The TEXT used on one page to point at another page (called Anchor Text) is part of the clue. Search Engines look at the text of the link to identify the subject of the page and what it may be relevant to.

Here is a big hint that can improve a website fairly quickly, the main page on a website is also called the "home" page. All the other pages on the website usually point back to the "home" page. Usually the TEXT of those links from all those other pages is "HOME." But unless "HOME" is a word that website is trying to rank for that really doesn't help. Whenever possible the TEXT of all those links from all those internal pages should be a KEY WORD that the website is attempting to rank for.

Search Engines look at a website and make an evaluation of what it is relevant to. Then when the Search Spider is out searching through other sites it records links that point back to that website and the text of those links and the content around those links. If those links pointing to the website are coming from places that the Search Engine trusts, some of that trust will be transferred to website. Thus that link has value or "authority".

All Links are not created equal.

Some websites are considered more trustworthy by Search Engines than others. News sites, Charity websites, University websites would be examples of sites that have some built in trust as far as Search Engines go. This means that a link from one of these types of websites would be worth more (in the eyes of the search engine) than a link from one business website to another or from a directory to a website. Some websites the Search Engines have determined to be of less reputation for passing on trust and in fact can hurt your Search Engine Ranking.

As it relates to the LINKS DETAILS section of this website, the last two columns of the tool give a numeric value for Page Rank and Page Authority. When looking at the links a competitor has, it is best to go after links from those pages with higher numerical values first. In some instances websites with a lower number of inbound links will outrank other websites with more total links. The reason is even fewer links can carry more weight if they come from higher value sources and even better if they come from pages and websites that are relevant to the website. For example, a link from a website hosted by a famous chef pointing to a website that sells cookware would be considered a very valuable, relevant link. By the same token, a link from a website that relates to baby diapers pointing at a website about farm implements is not going to carry the same value since the source of the link has little to do with farm equipment.

So web masters working on improving their websites search ranking should always work on getting links from high value websites first. As a general rule getting tons of links from directory sites, advertising links, and link farms will have little value when it comes to improving a websites search ranking.