RankFixer|Interpretation of the Data

How To Interpret The RankFixer Results


Bookmark and Share

On the Domain Comparison Tool, the first page of results is the Summary.

The Summary gives you a quick comparison of three sections of search ranking. The Onsite Authority, the Inbound Authority and the Comprehensive Authority are estimated and displayed in a percentage.

If any of the websites come up with a zero percentage try it again without the "www." in front.

Your own website should be represented in the first or left column, with your competitors in the columns to the right.

As you view your website scores along side the other websites entered it should begin to show you areas that you need to concentrate on to improve your website in search results. For instance if the Onsite Authority percentage for your website is lower than the competition, it means you should work on your "on page" optimization. Simply stated it means that your website needs to do a better job of telling the search engines what it is relevant in.

If your Inbound Authority is lower than your competitors it means you need to improve how your website is connected to other websites on the web. This means improving your inbound links.

The Comprehensive Authority rating is a combination of the first two and the overall authority of the domain. This is the slowest to change because it requires working on more than just your own website and building links. It also is not unusual for a website to rate slightly lower in the first two categories and then higher in the last due to the overall domain authority. This is usually because the first two sections are based on the keywords you entered and the comprehensive authority is more about the overall domain authority.

The next tab to the left on the tool is Content

Here the main webpage of your domain is broken down into the different elements that search engines use to determine the subject of your website and where it might be relevant in searches.

    1. Page Title
    2. Meta Description
    3. Main Heading
    4. First Paragraph
    5. ALT Tags
    6. Body

It is important to use your keywords in each of these areas. Please note there is a difference between "use", and "over-use" which would be called "keyword-stuffing."

The Page Title should be short, to the point and include your keywords.

In most cases the page title is the first line in the search results. (see below) So your prospective customer should see the subject you want to be found relevant for in that first title, which is why search engines pay attention to it.

Bing Search Results showing listings with Page Title and Meta Description

The Meta Description is usually the short paragraph that shows up directly following the title in search results. (see above) This will not be visible to visitors on your webpage. The Meta Tag is in the code specifically to announce the subject of your website. Again, a keyword here is important but it should be in context and not "over-used."

Main Heading or H1 is supposed to be the first emphasized subject line on the page. It is usually a larger size and sometimes bold, again since this is a declaration of what your page is about, the keyword should be present.

The First Paragraph is where your webpage starts to give content, text to your visitor. Be conscious of the fact that things happen very fast on the web. When a visitor shows up on your website, you only have a few seconds to let them know they are in the right place before they hit the back button of their browser and try some other website. The first sentence in the first paragraph of your website should get right to the point and include your target keywords.

ALT Tags, were designed for use on browsers that did not include pictures. When the web first went public, to access the internet users would dial in over a phone line by way of a modem. Phone lines are great for voice, but only slightly better than nothing for data. So web browsers could choose to view websites in "text only" in which case pictures and graphics would not be loaded and instead there would be a text description of the image as an "alternative" and so the ALT Tag was used.

Now that internet speed even on mobile devices is so much faster the ALT tag is used to give a little added information about an image, or link. As search engines now feature searching by images, those ALT tags are used to let the search engine know the subject of the image and so another opportunity to use a keyword.

The Body, or text content on the webpage. On the internet when it comes to search engines, content is king. Relevant content, that describes the subject of the website (not the entire contents of an encyclopedia) in detail as if you were talking to this visitor in person is going to be important to how well you rank in search results.

Photographers with websites want to let their pictures sell their work. They typically have tons of images and little or no actual text on their pages. Visually stunning, yes, but it will never rank well in competitive search results. Use text on the page to let search engines know what the site is about.

Each of these elements will give a total word count found, the number of keywords in that total and a percentage of keyword density.

The other websites you entered can be viewed by scrolling to the right. If your competition has more in these results it means you need to improve these on page elements so that it is easier for search engines to "see" your website and subject.

The next tab on the results is Links

Links are what makes the internet a "web" because they are connections between pages of a website and other websites. In doing research to build this tool we discovered that more than half of all the "links" on the world wide web are in fact from one page on a website, to another page on the same domain. If links are important to search engines (they are and always will be) then the text you use to navigate from one page on your site to another is an opportunity to help show what your subject is. When it makes sense, use your keywords.

This section shows one website at a time (starting with yours) in three different categories, Internal links (from one page on the website to another page on the same site), External links (links from other websites pointing at this domain), and the Anchor text.

For the Internal Links it gives the link title, a link to view the page (in source code) and a link to the page as it would appear to a visitor. The HTTP status of the link (either good or broken), the page rank and the page authority.

Your main focus should be the text that makes up the title (keywords) and the status of the link. If you have studied page rank and authority then you can worry about it flows through your website. If not, leave it to the professionals. However it is a good indicator of how some pages have more authority than others. This is why when someone contacts you and wants to exchange links (you point a link at my website and I'll point at yours) they want you to point at them from your home page (higher authority) and they want to point at yours from some back page on their website that may not even be linked to the other pages on that site (zero authority back to you).

A note about link exchange

Links between websites are easy to see for search spiders. and in most cases it will not help search ranking. If you want to exchange links with another website it should be done because you think that your visitors would actually find that website helpful or interesting.

External Links show the title of the page with the link, the anchor text of the link itself, the page rank and page authority. This becomes very important when you are comparing your website to the competition. The higher page rank and authority of the links pointing at your website the better. So if you want to go after links from the same websites your competitor has, go after the most valuable ones first. Higher value links trump quantity of links from low value websites.

Anchor Text is a breakdown of the text used to make the link, the number of times that text is used to make a link and the total number of links that use that text. Diversity of anchor text is what search engines are looking for, as well as keywords. If every link pointing at a website uses the exact same text it is going to appear "unnatural" to a search engine.

There is more information given by the tool but if you focus on improving what you see in just the ones described here, you website will improve in search results.