Headings

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As it relates to Search Engines, headings are denoted by coded tags. In this case an "h1" tag is used to tell a web browser that the text contained in the tag should get the maximum emphasis. In this context it also tells the search engine that this text is highly important as relevant information about the web page. As such, a heading element should briefly describe the topic of the page. (Like a title)

As with most elements of website design there is a right way and wrong way to use an "h1" tag. The best practice is to use it once on the page to state the subject of the page and it should contain the keyword or terms relevant to the webpage.

It should not be used to include the entire body of text on the page. It should not be used as an opportunity to "spam" keywords. (repeating them in an effort to make the page seem more important to a search engine than the contents alone would make it)

It should not be used to highlight every paragraph on a webpage. Heading tags of lesser emphasis (h2 -h6) for the purpose of announcing subcategories. A webpage that abuses this element will dilute the value.

The reason the tools on this website highlight it in the Content Details, is because it is another opportunity for website managers to announce to search engines what the webpage relates to. Used properly in conjunction with other the subject and contents of the webpage it can have a positive effect on search ranking for a website.